Margin Guru

Small business. Big decisions.

You put in the work.
Make the price
work too.

Making, fixing, selling. Whatever your business does, see what’s left after costs before you quote, discount or set your price.

See what a discount costs

Your skill. Your time. Your margin.

A ceramicist holding a finished bowl in her studio
You make it.Price your craft.
A carpenter beside a finished wooden stool in his workshop
You build it.Know your numbers.
A café owner serving a pastry at his counter
You sell it.Make each sale count.
10%off the price.
25%off your profit.

With a cost of 24 and a price of 40.
That little discount takes a bigger bite than you think.

Try a discount

A little off.
How much left?

Your cost is 24. Your selling price is 40.
Move the slider. Watch what happens to your profit.

10%

Illustrative amounts in any currency, before tax. Use the arrow keys to adjust by 1%.

Your next sale10% off
Customer pays
36.00
Your cost
24.00
Profit per sale12.00Full-price profit 16.00
Margin
33.3%

25.0% less profit on every sale.

Different businesses. The same question.

What’s left for you?

Pick a situation. Change the numbers. Make the call.

A ceramicist with her finished bowlA price for your craft

Made with care. Priced with confidence.

Your materials, making time and other costs add up to 24. Try a 60% markup and see the price and margin it gives you.

“What does my markup earn?”

Add a percentage to your cost. See your selling price and the margin it gives you.

Selling price38.40
Profit per sale14.40
Margin37.5%

Your price. Your call.

Simulated app screens with illustrative scenarios. Amounts are currency-neutral and before tax. Results are rounded to two decimals. Profit reflects only the costs you enter, so include the relevant costs of your product or service. Photos are AI-generated campaign imagery.

Every price is a business decision.

Make yours
with confidence.

See what a discount costs

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